Chapter 7: How I Find Companies Worth Analysing
This is Chapter 7 of my book Mastering Value Investing: Practical Strategies for Real-World Results . Go there for links to the other chapters. The real edge in investing begins long before valuation models or price targets. It starts with a much simpler question: Which companies are even worth analysing in the first place? After decades of analysing businesses, I discovered that successful investing is not about looking at more stocks. It is about looking at the right ones. In this article, I explain the screening and research process I use to shortlist companies that may be mispriced by the market. It begins with a simple but powerful idea: stay within your circle of competence. If you do not understand how a company makes money, you have no real edge in valuing it. As Warren Buffett famously noted, investors only need to evaluate businesses they truly understand. From there, I combine qualitative judgement with a set of quantitative filters designed to surf...